BeyondtheStory partners with Sony Pictures Entertainment for new Sci-Fi movie: After Earth

The team at BTS is very proud to announce the global release on 23 May of the interactive app for the highly anticipated sci-fi thriller movie After Earth, starring Will Smith and his son Jaden.

The app, entitled After Earth: Kitai’s Journal, has been developed for the Sony Pictures Entertainment/Overbrook Entertainment film and its tie-in book.

After Earth, set 1,000 years into the future, features a teenage Kitai Raige (Jaden Smith) battling to save himself and his father (Will Smith) after their spacecraft crash lands on the vastly changed planet Earth.

The app features all 13 journal chapters, exclusive film imagery and audio, detailed background insights and interactive spacecraft and creatures. The movie, distributed by Columbia Pictures, launches in the United States on 31 May and rolls out globally from June 7th. We have been working extensively with Apple Marketing and Sony Digital in the lead up to the launch, which sees the arrival of Will and Jaden in London on the 23 May to promote both the film and the app.

Jen Porter, CEO