Our Blog

Kirk Bowe October 23rd, 2014

STORYTELLING FOR THE TOUCH GENERATION

We hear a lot about storytelling platforms these days. Yet many of the storytelling platforms are more like glorious wordprocessors. They are more ‘storylogging’. If you have a tech which is designed explicitly as a means to engage readers with the fibres of your story, I might call that storytelling in the modern era. Just putting words in a sequence isn’t enough for me. Actively engaging the reader is more about the future as I see it. Our platform is more akin to having a storyteller sitting with you, seeing your reactions and adapting to you as the story goes. Storyteller and receiver are yin and yang. It’s a performance with a close audience. Just throwing out a set of pages with words on should seem arrogant by comparison.